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We attach great importance to respecting your privacy and protecting your personal data.

We are therefore committed to ensuring the best level of protection for your personal data and to processing it fairly and transparently, in accordance with the regulations in force, in particular law 2014-038 of January 09, 2015, applicable to the protection of personal data. .

You will find on this page all the information notices relating to the data processing that we carry out as well as our policies relating to the management of cookies and Privacy.

Privacy Policy

1- What is it?
2- How can this policy evolve?
3- Who are we?
4- How and what personal data is collected?
5- Why and how do we use your personal data?
6- Who can receive or access your personal data?
7- Where are your personal data stored?
8 -How long are your personal data kept?
9- What are your rights?
10- How do we ensure the security and confidentiality of your data?
11- How do cookies work?
12- Contact us?

1- What is it?

Within the company “BATPRO SA”, respect for privacy is a major issue, for which data protection is one of our priorities. In accordance with the General Data Protection Regulations (“RGPD” or “GDPR” in English) and the regulatory and legal provisions in force on Malagasy territory, this policy aims to specify when, why, for how long and how our company, governs this regulation on the following points:

  • collection of personal data relating to a natural person
  • use of this information
  • conditions and nature of the communication of specific data, when these prove necessary and under what conditions
  • guarantee of the confidentiality of this personal data.

2- How can this policy evolve?

This policy is likely to change periodically, you can consult this page to read the most recent version.

3- Who are we?

Leader in Madagascar in the trading and distribution of equipment and materials for the Building, Public Works, Civil Engineering, Mining, Oil and Industry sectors, BATPRO has a headquarters in Antananarivo and a agency in Tamatave.

In the context of this policy and unless otherwise indicated, the use of the words « we » or « our » refers to this particular Company, identified as responsible for the processing of your personal data.

4- How and what personal data is collected?

We may collect and process the following personal data:

Personal data that you voluntarily provide to us is information that you voluntarily provide to us by entering information via:

  • one of our websites
  • our mobile applications
  • social media platforms
  • corresponding to us by telephone, e-mail or any other means.

By way of example, this concerns, among other things, information communicated on the occasion:

  • your creation of a user account on our websites
  • your subscription to the services we make available to you via our websites
  • or in connection with the management of your online account (including accessing documentation and corresponding with us by telephone, e-mail or otherwise).

We may also ask you for information if you report a problem with our websites, or if you participate in our studies and surveys for research purposes.

The information that you communicate to us may relate to your identification, in particular your first and last name, postal address, e-mail address and telephone number, information about the request that you have sent to us, and may also include, recordings relating to our correspondence as well as your responses to various surveys.


1. Personal data about you that we may collect automatically:

  • information relating to the transactions you carry out on our websites, as well as your visits to our websites, including, but not limited to: data relating to traffic, location, Weblogs and any other data of communication, as well as the resources you access
  • technical information, automatically collected, including anonymous data collected by the hosting server for statistical purposes, the Internet Protocol (IP) address used to connect your device to the Internet, browser type and version , time zone setting, browser plug-in types and versions, operating system and platform. See the section on cookies for more information
  • any personal data, which you authorize to be shared, that is part of your public profile or a third-party social network.

2. Personal data we may receive from other sources:

In the event that we obtain certain personal data about you from sources outside our Company, including other entities in our Group or other third-party companies, the other provisions of this policy also apply to all personal data. that we get from these sources.

5- Why and how do we use your personal data?

We process your personal data lawfully for the purpose of:

  • ensure communication and/or exchange of information with users of our websites
  • to manage relations with our customers and prospects, particularly in the context of processing your orders, responding to your requests or regularly sending news and information relating
  • to our products, our brands or our initiatives likely to generate your interest;
  • or for any other purpose specified at the time of collection of your data. We use and process your personal data mainly under the following conditions:
    • when you have expressed your free and explicit CONSENT, for specific, explicit and legitimate purposes. You can withdraw your consent at any time by contacting us
    • where the processing is necessary for the pursuit of our LEGITIMATE INTERESTS as a business, provided that your interests or fundamental rights and freedoms are not overridden taking into account the reasonable expectations that you can expect with regard to the relationship that you you entertain with us.

By way of example, among others, for the following purposes:

  • carrying out direct marketing actions (different from those based on your consent) such as analyzes allowing us to refine our commercial strategy, as well as to improve and personalize your user experience
  • evaluating and improving our customer service
  • the detection, prevention and reduction of fraud or other illegal activities
  • securing the network and information allowing us to take the necessary measures to protect your data from the risk of loss or alteration, theft or unauthorized access.
  • when we have to COMPLY WITH A LEGAL OBLIGATION, and in particular:
    • to assist a public authority or body in the context of an investigation
    • to identify you in the event that you contact us, in accordance with certain legal requirements
    • to verify the accuracy of the data we hold about you
    • when the processing is necessary in the context of THE EXECUTION OF A CONTRACT which exists between us or when you ask us to take particular measures before the conclusion of this one, which includes in particular the processing of information necessary to allow you to use our websites and benefit from the services we offer through them.

6- Who can receive or access your personal data?

1) company entities

We may transmit your personal data in the event that your request is redirected to our contacts capable of processing it (for example, to resolve a problem that you have reported to us).

2) our suppliers and service providers

We may share information about you with external service providers, agents, contractors and other organizations to enable them to provide services to us or to you directly from us.
These third parties include cloud providers (including for hosting and email management) or advertising agencies, administrative services, credit providers, processing services credit and debit card payments, customer satisfaction surveys or other third parties who provide services to us and assist us in carrying out our business and operating our website.

When we use external service providers, we only disclose the personal data necessary for their provision and we put in place a contract which provides that they ensure the security and confidentiality of information concerning you, and which prohibits them from using it. for other purposes that do not comply with our specific guidelines.

3) third parties who provide products and services to you through us

We work closely with various third parties to bring you a range of products and services that are complementary to those we make available to you. In particular, we may offer you financial or insurance products in connection with our own products and services.

When requesting or purchasing one or more of these products or services through us, such third party may use your information in order to provide you with information and to fulfill their obligations arising from contracts entered into between you.

These third party product providers may share information about you with us which will be used in accordance with the provisions of this policy. In some cases, they will act as controller of your data, so we advise you to read their own privacy policy.

4) other ways for us to share information about you

We may transmit your personal data:

As part of a transfer of part or all of our business and assets to a third party or as part of a corporate restructuring or reorganization;

  • in connection with a transfer of some or all of our business and assets to a third party or as part of a corporate restructuring or reorganization
  • if we are under a duty to disclose or share your personal information in order to comply with any legal obligation, subpoena, judicial requisition or governmental regulation, to detect or
  • report a crime, to carry out or apply the terms of our contracts or to preserve the rights, property or safety of our visitors and customers
  • to enforce applicable terms of use, to preserve rights, including the privacy, property, or safety of our companies;
  • if you have consented to this communication.

However, in the various cases set out, we will always take the appropriate measures to guarantee the protection of your privacy rights.

7- Where are your personal data stored?

Information about you is stored either in our databases or in the databases of our service providers.

In this case, we will ensure that appropriate security and confidentiality measures are taken to ensure that your privacy rights are still protected as set out in this policy. Among these measures, it is planned to impose contractual obligations on the recipients of your personal data or to ensure that the recipients have subscribed to “international frameworks” aimed at ensuring sufficient protection of your data.

8- How long are your personal data kept?

We only keep your personal information for as long as it is necessary for us to achieve the purpose of its processing, and to meet our various legal and regulatory obligations. Except in special cases, this duration is indicated at the time of collection of your personal data.

We do not keep personal data in a format that makes it possible to identify their holder for longer than is required for the purposes of their collection.

9- What are your rights?

Subject to applicable laws and certain exemptions, restrictions or circumstances, you may be entitled to:

  • access your personal data
  • correct, modify and update your personal data
  • delete your personal data or restrict its processing
  • withdraw your consent
  • object to us using your personal data to:
    • make automated decisions about you
    • ask us to send you your personal data in a structured file or to a service provider that you will indicate to us if this is technically possible (data portability)
    • file a complaint with the competent supervisory authority and have a legal remedy.

These rights can be exercised by sending the written request to the interlocutors whose contact details will be indicated at the time of the collection of your data. You will receive a response within a reasonable time

10- How do we ensure the security and confidentiality of your data?

We aim to keep your data secure at all times while it is being processed. Upon receipt of your personal data, we implement appropriate technical and organizational measures as well as various controls to prevent, as far as possible, any destruction, loss, alteration, disclosure or unauthorized access, accidental or unlawful.

11- How do cookies work?

Like many other websites, our sites use cookies (including Google Analytics cookies) in order to obtain an overall view of the volumes and preferences of our visitors when they browse our sites.

“Cookies” are small pieces of information sent to your device and stored on its hard drive to allow our websites to recognize you during your visit.

You have the option to block these cookies by adjusting your browser preferences. For more information on our use of cookies and how to block them on your device, please consult the applicable “cookies” policy relating to the website concerned.

12- contact us

To exercise these rights or for any questions about the processing of your data by our company, you can contact our Privacy Correspondent:

  • electronically:
  • by post: Boulevard RATSIMANDRAVA – BP 757, Antananarivo 101


What is a cookie and what is its purpose?

A cookie is a block of data in reduced-size text form, deposited and stored on the Internet user’s terminal (computer, smartphone, tablets, etc.) by the server of the Site visited by the latter. The cookies used on the Site make it possible in particular to facilitate user navigation.

These cookies do not contain confidential information about the user. This text file usually contains:

  • the name of the server that placed the cookie
  • an identifier in the form of a unique number
  • possibly an expiry date.

When you consult the Site, we may install, subject to your acceptance, various cookies and in particular cookies for social sharing and statistics. Your choice can be changed at any time, as explained below.

However, we inform you that if you share the use of your terminal with other people, we cannot ensure with certainty that the services and advertisements intended for your terminal correspond to your own use of this terminal and not to that of another user of this terminal. The sharing with other people of the use of your terminal and the configuration of your browser settings with regard to cookies, are your free choice and are under your responsibility.

What cookies/tracers do we use?

Cookies essential for the use of the site
“Cookies essential for the use of the site” are essential for the use of the functions and services of the site. If you block these cookies, we cannot guarantee access to the services offered by the Site or be sure how the site will behave during your visit.

these cookies make it possible to:

  • save information used for browsing
  • remember credentials
  • secure online payment

analytical cookies

“Analytical cookies” collect information on how the site is used. All information collected by these cookies is aggregated and therefore anonymous.

These cookies make it possible to:

  • provide statistics on how the site is used (number of visitors, page views, time spent…)
  • help us improve the site by offering you more relevant content and tailored services
  • test the design and proper functioning of the site

targeting cookies

“Targeting cookies” are intended to improve your experience.
These cookies make it possible to:

  • help us measure the effectiveness of advertising and marketing campaigns
  • help us optimize your user experience

social share tracker

Thanks to certain computer applications from third parties and present on our site, you can share content from our site with other people or let them know your opinion on content on the site. This is the case, for example, of the “Share” or “Like” buttons from social networks such as Facebook, Google+, Pinterest, etc. Social network sharing tracers can then be deposited in your terminal by these social networks.

The social network concerned can identify you thanks to this button, even if you did not use it during your consultation of our site. If your social network account is activated on your terminal while you are browsing our site, this type of application button can allow the social network concerned to follow your browsing on our Site.

We draw your attention here to the fact that we do not control the process used by social networks to collect information relating to your browsing on our site, associated with the personal data that these networks have previously collected. We therefore recommend that you consult each privacy protection policy of these social networks so that you are able to exercise your choices, in particular by setting up your user accounts.

How to manage Cookies?

You can at any time configure your browser software so that Cookies are saved in your terminal or that they are rejected, either systematically or according to their issuer.

The settings you make are likely to modify your internet browsing and your conditions of access and use of certain services on our Site which require the use of cookies.

To access the configuration of your browser software and express your wishes regarding cookies, you must go to the help menu of your browser. Here are some links redirecting to frequently used browser software:

Safari :
Chrome :
Opera :

For more information on cookies, see the CNIL website:
How to exercise your rights.

If you have any questions about how we process and use your data, or if you wish to exercise any of your Data Protection rights, you can contact us at the following address
or write to us at the following postal address:

Personal Data BATPRO